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The Grand Daddy of all beer mergers

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The Grand Daddy of all beer mergers 18 years 1 month ago #1

Could this really happen?

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18 years 1 month ago #2

I'd say it's highly possible. It's very much the sort of thing InBev do.

Is it likely that they'd let Diageo keep their licence to brew Bud in Ireland if the deal went through? I'd have thought they'd want to sideline Bud as much as possible, in favour of their global lager Stella. An Ireland without Bud taps is hard to imagine.

18 years 1 month ago #3

Very hard to imagine that scenario alright, but it could only be for the best unless Stella taps replace every Bud tap, and even then the greater flavour of Stella might kick start some drinkers to stray towards craft beer. This, or any number of a billion other permutations that might occur.

18 years 1 month ago #4

&amp;quot;Hendrixcat&amp;quot;:3k0mvnvf wrote: and even then the greater flavour of Stella might kick start some drinkers to stray towards craft beer.[/quote:3k0mvnvf]

maybe but i wound not be surprised if we saw Stella light and Stella ice <!-- s:wink: --><img src="{SMILIES_PATH}/icon_wink.gif" alt=":wink:" title="Wink" /><!-- s:wink: -->

18 years 1 month ago #5

If Bud were taking over InBev I might anticipate such a thing, but it doesn't seem likely the other way round.

18 years 1 month ago #6

&amp;quot;oblivious&amp;quot;:1bl2o6zs wrote: i wound not be surprised if we saw Stella light and Stella ice <!-- s:wink: --><img src="{SMILIES_PATH}/icon_wink.gif" alt=":wink:" title="Wink" /><!-- s:wink: -->[/quote:1bl2o6zs]They have Peeterman Artois and Eiken Artois for that sort of thing.
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The Grand Daddy of all beer mergers
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