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tesco discounts on irish craft beer and english ale 14 years 5 months ago #1

oharas btls just under €2 mark per btl and various ales old speckeld hen,london pride ect also on sale in blbriggan (and i assume everywhere else) at the minute.

obviously supporting local off licences stocking craft beer is a much better idea and somthing i would pay more to do but there is no off licence selling irish craft beer in balbriggan and perhaps if tesco see there is a market for it they may stock more varities of irish beer and make it more accessable to more consumers.

anyhoo i just taught id share this here

tesco discounts on irish craft beer and english ale 14 years 5 months ago #2

Superquinn also doing a deal on 'beers of the world' incl irish craft beers at 6 for €12.00.

I actually have a soft spot for superquinn myself as they do use lots of small irish suppliers (albeit through musgrave's now)that other supermarkets wouldn't touch.

tesco discounts on irish craft beer and english ale 14 years 5 months ago #3

Expect to see American Craft Beers appearing in Tesco soon. This article appeared in the Guardian back in August, have been keeping an eye on the shelves since. Might take a while to filter through here

<!-- m --><a class="postlink" href="www.guardian.co.uk/society/2011/aug/21/us-craft-beers-take-off">www.guardian.co.uk/society/2011/ ... s-take-off

tesco discounts on irish craft beer and english ale 14 years 5 months ago #4

&amp;quot;Philgill&amp;quot;:17ln10xk wrote: Expect to see American Craft Beers appearing in Tesco soon. This article appeared in the Guardian back in August, have been keeping an eye on the shelves since. Might take a while to filter through here

<!-- m --><a class="postlink" href="www.guardian.co.uk/society/2011/aug/21/us-craft-beers-take-off">www.guardian.co.uk/society/2011/ ... s-take-off[/quote:17ln10xk]

I wouldn't be expecting them in Tesco here.

Tesco already have a load of stuff in the UK, including their own label Double IPA made by Brewdog, which doesn't show up here.

I think Tesco have the perception that 99% of the market here is for slabs of Fosters etc.

tesco discounts on irish craft beer and english ale 14 years 5 months ago #5

&amp;quot;Tube&amp;quot;:3bu41vb1 wrote: I think Tesco have the perception that 99% of the market here is for slabs of Fosters etc.[/quote:3bu41vb1]Backed up by sound market analysis. The "speciality beer" segment in Ireland shifts less volume than the non-alcoholic beer segment.

Though that's not to say our market for speciality beer isn't growing, but we're still a long way from the UK in this regard.

tesco discounts on irish craft beer and english ale 14 years 5 months ago #6

do you have links for this irish market analysis? It would make interesting reading.
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