TOPIC:

I don't see how. Eurobeers were a quality beer importer while the Supermarkets are discounting macro swill. They are different markets.

I thought the same as you, I presume there must have been some crossover. Eurobeers were carrying the likes of Kopparberg though which is far from craft beer. I was told the loss of distribution rights to for this brand was a killer blow.

I could see that. That stuff is a very popular alcopop.

Excuse my limited grasp of economics, but why are people selling below cost, and what business of he states is it anyway?

You get people into your shop and spending if you can offer them bread, or beer, or whatever, for less than anyone else. You make up the difference in the mark-up on other products.

It's a business model that's only really open to the big bulk retailers who can afford to gamble on the customer buying more profitable additional items from the large range available. Until recently the Irish State sought to protect smaller retailers, and consumer choice, by limiting the size of retail space and banning below-cost selling.

Big stores and below-cost selling are the chief reason that Tesco own most of the UK now.

Am I the only one who thinks this is a good thing? This may have the vitiners written all over it but I think it will level the playing field for smaller producers and retailers. I'm not sure when the last time I bought beer which was sold "below cost" anyway.