I think that the growth in Irish microbrewed PAs & IPAs has been helped by this type of beer being largely ignored by the macros, hence the introduction of beers like Smithwicks PA. Obviously the quality of these beers contributes to their popularity also.
Has micro stout and lager made similar inroads against the macros, particularly on the same bar counter? Or is the average Irish beer drinker still clinging to the known brands?