I saw this on broadsheet.ie and thought it was quite a cool little video.
The opening is a little slow (I think they drag out the twist / joke a bit far) but once it moves into the segments with the different brewers (Donegal brew co, Inismacsaint, Mescan, Kinnegar and Pokertree) it really turns into something quite interesting.
The brewers come across really well, in my opinion - articulate, passionate, hopeful...
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vimeo.com/91082645
