TOPIC:

"DEMPSEY":5smpanbt wrote: note to Diageo,who is your target market,do you even know.
Is it CRAFT beer drinkers,no they have plenty of choice in real craft beer.[/quote:5smpanbt]
Alas, this isn't true in most of the country. In Sligo for example, out of the 50 or so pubs in the town, there's not a single one that sells craft beer. There used to be a cafe that sold Hooker and a pub that had bottles of O'Hara's but they both closed a couple of years ago. There is 1 pub that sells SPA (or at least they were selling it at christmas).

Anyone feel that this might be a means of "Guaging" customer interest in " Craft " beer , in order to have some nice figures to present to the VFI , to show them how pointless it'd be for them to stock " Craft " beer ....



" sure if we can't sell something with a craft badge on it , what hope would the small fella with no advertising budget have ? ....>"

Very devious if it was .

Anyway , I stand by my original assesment , whatever it is that they put in Carlsberg and Guiness that makes me ill , is in this smithwicks stuff in spades ...

"Wallacebiy":yeowjkda wrote: Anyone feel that this might be a means of "Guaging" customer interest in " Craft " beer , in order to have some nice figures to present to the VFI , to show them how pointless it'd be for them to stock " Craft " beer[/quote:yeowjkda]Naah. Craft beer is no threat to the big breweries: they're not really losing market share to it.

And the cost of rolling out something as massive as a new product, even on a low-key basis (ie not tied to a major sporting tournament or music festival), is huge. It's not something you'd do to prove a point. Though that won't stop the more backward publicans using it as a means of saying "new beers don't work" and going back to blaming the drink-drive laws and smoking ban for their troubles.

SPA was meant to die after a limited run. It's the first in a series of craft brews they're doing.

Strap yourselves in folks, there's more to come!

"Diablo":1y0ndygg wrote: SPA was meant to die after a limited run. It's the first in a series of craft brews they're doing.

Strap yourselves in folks, there's more to come![/quote:1y0ndygg]

Can't believe that any company, even one as wasteful as Diageo, would go the expense of brewing and supplying taps etc for a limited run beer. Yes I know that they poured €ms down the toilet on the likes of Breó and Guiness Lite etc but that was not intended, foreseeable maybe but not intended.

"CDow":2foanvnl wrote: Yes I know that they poured €ms down the toilet on the likes of Breó and Guiness Lite etc but that was not intended, foreseeable maybe but not intended.[/quote:2foanvnl]

I really liked Breó and I believe it was way ahead of its time.

Nowadays the big German Weissens are available on draught ( Pualaner and Erdinger ), loads more in bottles and of course a number of superb ICB wheat beers.

If any Diageo googlebot or even human web-sniffer is reading this:

Try again with Breó

(If it does appear then it proves what we suspect - the macro's do read our posts)

Cheers

Will