I've sort of changed my mind on this the more I think about it.
If people who are interested enough to try a craft beer and get a poor example from a pretend version then I can't see them rushing back to try a proper one as there is little doubt that the person won't know what actually happened.
Craft beer is about taste, flavour, aroma, quality in ingredients and product. A whole world away from what the macro-breweries are about. Man made beer not factory made.
In my opinion I believe it to be false advertising and identity theft, by the very definition of a craft product.
I may be suspect but, they are actually trying to move in on the craft beer market which [u:2hmqi08v]will be[/u:2hmqi08v] at the expense of real craft breweries, because they have a lot more power as to where their bottles go on a shelf as they own most of it.
Now, that's better <!-- s:D --><img src="{SMILIES_PATH}/icon_biggrin.gif" alt="

" title="Very Happy" /><!-- s:D -->