TOPIC:

"brian_c":2a7nvtge wrote: And hey, if some craft brewers are a little p-ed off that Diageo is muscling in on a style they popularised, well then maybe popularising more new styles could be fun...
[/quote:2a7nvtge]


I don't think that's even remotely close to the important issue.

The issue is that a huge industrial brewer is confusing consumers and eroding the value of the terms "craft brewers/craft beers/craft brewed".



Adam

"Wallacebiy":1ik1s4r3 wrote: If Only we had an Irish Craft Brewers association , that could regulate the use of the term Craft Brewed .....

( but did Diageo Trademark it already ?)[/quote:1ik1s4r3]


See TBN's reply on the Beoir forums for Beoir members.
-If you can't access the Beoir member forums, then pay your dues already!


"Irish Craft Beer" or "Craft Brewed" have been deemed non-trademarkable. (TBN tried already and the app was rejected.)

The government has ruled that this is a term that anyone can use, unfortunately.



Adam

"Wallacebiy":3ojtm7u4 wrote: If Only we had an Irish Craft Brewers association , that could regulate the use of the term Craft Brewed[/quote:3ojtm7u4]Indeed. And it's perfectly possible to regulate this without resorting to legally binding methods like trademarking. All you need is a badge that consumers will recognise, and recognise the absence of.

"EoinMag":3d1ft7pw wrote: Why not start making noise with the breweries about carrying Beoir logos then? Set up a charter and and application system for breweries and limit it to the terms you were seeking for the trademarking.[/quote:3d1ft7pw]This is getting a bit into campaign nitty-gritty. I've replied on the members' forum[/url:3d1ft7pw].